KEY IPTV APPLICATIONS AND SERVICES

1.Broadcast Digital TV

the European Digital Video Broadcasting (DVB) project was born. In 1996, the FCC established digital television transmission standards in the United States by adopting the Advanced Television Systems Committee (ATSC) digital standard. As of 1999, many communication mediums have transitioned to digital technology. In recent years, a number of countries have started to launch standard definition and high definition TV services and are acting as the primary driving force behind a new type of television systems liquid crystal display (LCD) panels and plasma display panels (PDPs).

1.1 Benefits of Digital TV Transmissions

When compared to analog technology the broadcasting of television in computer data format provides digital TV viewers and service providers with a number of benefits.

Improved Viewing Experience The viewing experience is improved through cinema quality pictures, CD quality sound, hundreds of new channels, the power to switch camera angles, and improved access to a range of exciting new entertainment services, additionally, any of the picture flaws that are present in analog systems are absent in the new digital environment.

Improved Coverage Both analog and digital signals get weaker with distance. However, while the picture on an analog TV system slowly gets worse for viewers that live long distances away from the broadcaster, a picture on a digital system will stay perfect until the signal becomes too weak to receive.

Increased Capacity and New Service Offerings By using digital technologies to transmit television, service providers can carry more information than is currently possible with analog systems. With digital TV, a movie is compressed to occupy just a tiny percentage of the bandwidth normally required by analog systems to broadcast the same movie.

The remaining bandwidth can then be filled with programming or data services such as
. Video on demand (VoD)
. E-mail and Internet services
. Interactive education
. Interactive TV commerce

Increased Access Flexibility Traditionally, it was only possible to view broadcast quality analog content on a TV set. With the introduction of digital technologies, video is accessible on a whole range of devices ranging from mobile phones to standard PCs.

Note that eventually, all analog systems will be replaced with digital TV. The transition from analog to digital will be gradual to allow service providers to upgrade their transmission networks and for manufacturers to mass produce digital products for the buying public. In development for more than a decade, the digital TV system that has evolved today is the direct result of work by scientists, technologists, broadcasters, manufacturers, and a number of international standard bodies. Till a couple of years ago it was only practical to use radio frequency (RF) based signal technologies to deliver digital TV to consumers. Recent advancements in compression and broadband technologies are however changing this situation,
and many service providers have started to use IP based networks to deliver broadcast digital TV services to their customers.

2.Video on Demand (VoD)

In addition to allowing telecommunication companies to deliver linear TV channels to their subscribers, IPTV provides access to a wide range of downloadable and VoD based content. In contrast to traditional TV services where video programs are broadcasted according to a preset schedule, VoD provides IPTV end users with the ability to select, download, and view content at their convenience. The content delivered through an IPTV VoD application typically includes a library of ondemand movie titles and a selection of stored programming content. Facilitating access for VoD is a pretty major challenge for all telecommunication companies. For a start, broadband subscribers that regularly access on-demand content consume huge amounts of bandwidth. On top of this the server architecture required to stream video content to multiple subscribers is quite large.

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